ABOUT THE AUTHOR
V. Krishna Lakkineni
V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family and the generations to come. As a ten-year-old, he thought money would solve all his problems. In fact, this thought vanished as he got older and understood there was something greater. A higher purpose now drives him to reach his goals. His self-discoveries lead to an inner passion to help others through mentoring, giving, compassion and love.
Through hard work, dedication and continuing education, Krishna developed a unique skillset in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent lead to quality project outcomes.
He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment.
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PERSEVERANCE IS A GOLDEN KEY TO SUCCESS
BY V. KRISHNA LAKKINENI
Today I’m a well-recognized successful entrepreneur in the local business community and well known for my agency values, mission and purpose. I’m the founder of ROI Media Works, an Award-winning digital marketing agency incorporated in 2010. However, back in 2008 I wasn’t a TEDx speaker, Amazon best- selling author or award-winning young entrepreneur. Do allow me to give you the background story on how it all started, and I’ll share with you some “Golden Rules of Success” that helped me along the journey.
I have learned throughout my life that “perseverance is the key.” I had to convince my parents to allow me to study at different schools in India and then move to England for my graduation. Looking back on my experiences, I had to relentlessly work to live and pay my bills and college tuition, while at the same time keeping up to date with my technology skills and knowledge.
I believe many of our ambitions are developed when we’re children. Playing with that paper toy, or riding fearlessly on that bike, prompt ideas and dreams that one day eventually turn into realities…